Bright's brand asset management products (Asset Bank and Dash) allow you to create a central brand bank to store and share logos, banners, images, videos, creative templates - in fact, any asset you can think of.
We're proud that some of the world's largest brands, including Unilever and Sage, use our DAM software. See a full list of our Asset Bank clients. You can also read case studies of how brands like ITV and STA Travel use Asset Bank as brand management tools.
Our products gives you a single hub to store and manage your brand assets. By using one source you can ensure that all your staff and intermediaries only use approved assets when they are communicating the brand. You can set up a variety of different user groups and categories allowing people to edit, view or download your assets as required. You can also create approval workflows. For example, upload workflows for suppliers or staff to add new brand materials or creatives for approval.
It's possible to perform a variety of conversion functions before you download a file. This includes choosing from a list of pre-sets, or, if permissions allow, cropping, masking, resizing or reformatting. Assets can also be emailed directly from the system, either as attachments or as a link that allows the recipient to download large files.
Using Dash or Asset Bank, you can store pretty much any file or asset in any format. Here's just an example of some popular brand assets that you might want to manage; logos, images, videos, banners, rich media creatives, advertisements, presentations, templates, and audio files. Many of our existing clients also provide pdf guidelines associated with specific brand assets so users understand how they should be using the brand.
Many of our clients tell us that our lightbox feature in Asset Bank, or Dash's Collections feature, is one of their favourites. These act very much like a shopping cart or a 'favourites' list. You can browse and 'favourite' images, create multiple groups and easily share them with colleagues and external partners.
Our products come with their own analytics so you can see how people are using your brand assets. You are able to compile reports to show, for example, who is using your assets, what people are searching for, what is being downloaded and so on. These reports can be automated and scheduled as required.
Asset Bank, our enterprise asset management software, has a number of features that make it particularly suitable for large companies and organisations. Features include multi-lingual features, LDAP integration, APIs, and CMS integration.
If you're a SME/SMB or a start-up, however, Dash is perfect for you. It's UX is easy-to-use and it's a good fit for smaller organisations who need to get their DAM going without custom options.
You can place a prominent message on the home page of your Asset Bank as well as creating a brand guidelines menu item. For key assets such as logos you can also tag specific guidelines for that asset so users are encouraged to read guidelines for that asset before using it.
For both Asset Bank and Dash, you can set up different user groups to determine whether users can upload, view or download a particular asset or a group of assets.
Asset Bank and Dash have an extensive reporting suite including the ability to see who is using your DAM, what they are looking at and what they are downloading.
Bright is the company behind Asset Bank and Dash. We are an established agile software company and Digital Asset Management (DAM) specialist. Established in 1999 and based in Brighton UK, we are proud to work with over 900 global clients including 20 FTSE 100.