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Brand Asset Management

Bright's brand asset management products (Asset Bank and Dash) allow you to create a central brand bank to store and share logos, banners, images, videos, creative templates - in fact, any asset you can think of.

clients

Brand management for leading companies

We're proud that some of the world's largest brands, including Unilever and Sage, use our DAM software. See a full list of our Asset Bank clients. You can also read case studies of how brands like ITV and STA Travel use Asset Bank as brand management tools.

Control access

Control access

Our products gives you a single hub to store and manage your brand assets. By using one source you can ensure that all your staff and intermediaries only use approved assets when they are communicating the brand. You can set up a variety of different user groups and categories allowing people to edit, view or download your assets as required. You can also create approval workflows. For example, upload workflows for suppliers or staff to add new brand materials or creatives for approval.

Advanced download functionality

Advanced download functionality

It's possible to perform a variety of conversion functions before you download a file. This includes choosing from a list of pre-sets, or, if permissions allow, cropping, masking, resizing or reformatting. Assets can also be emailed directly from the system, either as attachments or as a link that allows the recipient to download large files.

Store all your brand assets

Store all your brand assets

Using Dash or Asset Bank, you can store pretty much any file or asset in any format. Here's just an example of some popular brand assets that you might want to manage; logos, images, videos, banners, rich media creatives, advertisements, presentations, templates, and audio files. Many of our existing clients also provide pdf guidelines associated with specific brand assets so users understand how they should be using the brand.

Lightboxes or Collections

Lightboxes or Collections

Many of our clients tell us that our lightbox feature in Asset Bank, or Dash's Collections feature, is one of their favourites. These act very much like a shopping cart or a 'favourites' list. You can browse and 'favourite' images, create multiple groups and easily share them with colleagues and external partners.

Reporting

Reporting

Our products come with their own analytics so you can see how people are using your brand assets. You are able to compile reports to show, for example, who is using your assets, what people are searching for, what is being downloaded and so on. These reports can be automated and scheduled as required.

Perfect for organisations of any size

Perfect for organisations of any size

Asset Bank, our enterprise asset management software, has a number of features that make it particularly suitable for large companies and organisations. Features include multi-lingual features, LDAP integration, APIs, and CMS integration.

If you're a SME/SMB or a start-up, however, Dash is perfect for you. It's UX is easy-to-use and it's a good fit for smaller organisations who need to get their DAM going without custom options.

Frequently Asked Questions

How can I get users to read our brand guidelines?

You can place a prominent message on the home page of your Asset Bank as well as creating a brand guidelines menu item. For key assets such as logos you can also tag specific guidelines for that asset so users are encouraged to read guidelines for that asset before using it.

How can I use your DAM systems to control usage of my brand?

For both Asset Bank and Dash, you can set up different user groups to determine whether users can upload, view or download a particular asset or a group of assets.

Can I monitor who is using my brand assets?

Asset Bank and Dash have an extensive reporting suite including the ability to see who is using your DAM, what they are looking at and what they are downloading.

Book your demo today!
Our demos are designed to:
  • Help you understand Asset Bank’s features and how they can address your pain points
  • Give you the opportunity to ask specific questions around features
  • Inform you about how an Asset Bank project is structured
  • Show you how flexible Asset Bank really is
  • Provide you with indicative pricing for your specific requirements