Winning Hearts and Minds: How to Increase MarTech User Adoption
You've just bought a new piece of MarTech to implement in your business. But how do you make sure the roll out is a success? It is never too early to start thinking about how you’ll manage change and maximise user adoption. Effective communication is key to reduce anxiety and increase engagement. Here’s how.
What will you learn from this ebook?
You’ll receive a detailed, downloadable communications plan as well as all the practical advice you’ll need
How to get management buy-in
Tips on handling negative influencers and onboarding techniques