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Orca - a world-leading sportswear brand

Orca is a wetsuit brand, used by athletes and divers around the globe. They employ over 50 staff worldwide and manage a network of content producers and third-party retailers.


Orca needed a way to save time and make their stunning visuals go further, so they could focus on what really matters – selling their high-quality wetsuits.


Head office

Just outside of Bilbao, Spain


Team locations

Around the globe



Orca employs 50+ staff worldwide, and is part of the wider Orbea group.


Rolling waves, swells breaking against the shore, athletes swimming through blue ocean waters ...

There’s no denying it, wetsuit brand Orca’s assets are powerful, evocative and inspiring. They speak to the company’s deep connection to the ocean, which is at the heart of its values.

Like many value-driven brands, Orca’s images and videos have to work twice as hard: not only do they need to showcase their products in the best light, they should also speak to what the company stands for. In short, the assets Orca create are far too beautiful to languish semi-submerged in a company shared drive.

the challenge 

Giving staff and partners the power to find creative files they need - quickly

the challenge 

Orca were using Google Drive to organise and share their creative assets. Even though they’d put a considered folder structure in place, and were making full use of tags, they were finding it increasingly hard to quickly locate the images and videos they needed.

The marketing team were spending a lot of time unearthing specific shots of athletes and wetsuits for the rest of the company, and then emailing them over using file transfer sites. They wanted a tool that would:

  • Help cut down the number of email requests for creative assets the marketing team had to work through
  • Remove bottlenecks by giving other teams and partners the ability to access, find and use the files they needed
  • Make it as easy as possible for third-party retailers to find Orca product shots to use on their own shop sites

How Dash helped

Moving Orca’s creative assets from their old Google Drive onto their new home went smoothly: the Dash team helped get them set up and import the image tags from their shared drive which they wanted to use in Dash.

Sometimes getting used to a new product can make you feel like a fish out of water, so we asked Itziar Castro (Marketing at Orca) how the onboarding process went:

“It was really easy! We invited lots of our dealers, media, and the team worldwide – everyone found it useful, helpful, and we didn’t have any issues at all.”

Itziar said she live-chatted the Customer Success team to sort out an issue she had when uploading some items and, in her words, “they were nice and responsive, and it was a great customer experience.”

The Results

"The amount of time it takes to search for photos has decreased dramatically since implementing Dash"Itziar Castro, Marketing and Ecommerce at Orca

Three months down the line and with over a hundred active users now logging into their account, Orca have taken to Dash like a duck to water (editor’s note: please excuse the continued H20 puns). We asked Itziar whether she feels Orca have achieved what they set out to do when picking Dash. “Yes definitely! Dash helped us improve our workflow and to be more efficient in our day to day. Both were our main goals ... I’d recommend Dash to other brands because they’d improve the way they’re working for sure.

Itziar Castro, Marketing and Ecommerce

"I’d recommend Dash to other brands ... they’d improve the way they’re working."


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