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Marketing

5 personable brands that talk the language with their microcopy

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Marketing

Why the modern marketer is a designer in disguise

The modern marketer hasn’t got it easy. There’s the creative pressure of coming up with ideas that no consumer actually asked for, while staying ahead of..
Marketing

The Great Suppression - Why Marketing Teams Need More Freedom

It’s 2021 and we’ve got the digital world at our fingertips. Marketing online has become increasingly competitive as we tussle for visibility on social..
Marketing

Personalisation in marketing - creative or creepy?

The internet is getting smarter and our data is being used in ways that perhaps we didn’t even think possible. This is great news for marketers, but less..
Marketing

Four brands smashing it on Instagram

With every brand and their aunt on Instagram these days, only the creative will stand out. Whilst some are playing it safe, we’ve been impressed by brands..
Marketing,
Employer Branding,
Brand Management

Marketing with empathy - we deserve more than hard sells

Now more than ever, we need campaigns that empathise.
Insider,
Marketing,
Employer Branding,
Brand Management

5 small business branding tips we’ve learnt from killer SMEs

When it comes to brand buzz, you don't need the world's biggest budget to stand out.
Insider,
Marketing,
How to

Top 8 apps for small business marketing

Whether you’re a marketer for a growing business (like myself) or running the entire operation, marketing a small business is a challenge. How do you cut..
Marketing

Canva tips you need to know...

Let's set the scene. Our previous Digital Marketing Manager, Briony was a whizz kid at Photoshop and could knock up a branded asset in minutes. So we got..
Marketing

Are your images and videos living in a house of horrors?

Are ghastly ghouls haunting your creative processes this Halloween? Here are just some of the alarming apparitions that could be causing stress, creating..
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