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Most recent posts

Brand

4 modern challenger brands (that thrived in challenging times)

“Opportunities to find deeper powers within ourselves come when life seems most challenging.” 
Brand

The Bright toolkit for building a better brand for your employees

You can’t take feeling good about work for granted, can you?  With a supportive culture and some amazing clients, we’re lucky at Bright. And as some of us..
Marketing,
Brand

From rags to rebirths - seven basic plots in modern brands

In a bid to tackle loneliness, Cadbury recently announced that 10 million of their chocolate bars will feature 'unexpected stories' from older people's..
Marketing,
Brand

Brands that subtly changed their style (without you even noticing)

“The name White Ops represents something different than what we’ve intended. It perpetuates a toxic association of good and bad with color and race.”..
Insider,
Marketing,
Employer Branding,
Brand Management,
Brand

5 small business branding tips we’ve learnt from killer SMEs

When it comes to brand buzz, you don't need the world's biggest budget to stand out.
Brand,
Podcasts

Beyond the logo - how to create a consistent brand

A blurry logo here or a rogue typeface there can erode the strength of your brand identity and it can be hard to keep track of what’s coming and going...
Marketing,
Culture,
Brand

A day in the life of Jessica Banham from Aarsleff Ground Engineering

Jessica Banham is the Group Marketing and Brand Manager for Aarsleff's ground engineering segment, a leading specialist contractor and has been..
Culture,
Brand

A message about COVID-19

In light of the unprecedented and quickly moving recent events, we wanted to let you know about our commitment to keeping our employees safe as well as..
Design,
Brand,
Podcasts

The BIG Bright Rebrand! Notes from the podcast

As an agile software company specialising in Digital Asset Management within a crowded market, it’s crucial that we stand out from our competitors with a..
Employer Branding,
Brand

From Spain to Sri Lanka: Inclusive flexible working to retain your staff

Here at Bright we're lucky enough to work alongside a whole host of talented, intelligent people and we know it's vitally important that we don't take..
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