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Most recent posts

Marketing,
Brand

From rags to rebirths - seven basic plots in modern brands

In a bid to tackle loneliness, Cadbury recently announced that 10 million of their chocolate bars will feature 'unexpected stories' from older people's..
Marketing,
Brand

Brands that subtly changed their style (without you even noticing)

“The name White Ops represents something different than what we’ve intended. It perpetuates a toxic association of good and bad with color and race.”..
Insider,
Marketing,
Employer Branding,
Brand Management,
Brand

5 small business branding tips we’ve learnt from killer SMEs

When it comes to brand buzz, you don't need the world's biggest budget to stand out.
Brand,
Podcasts

Beyond the logo - how to create a consistent brand

A blurry logo here or a rogue typeface there can erode the strength of your brand identity and it can be hard to keep track of what’s coming and going...
Marketing,
Culture,
Brand

A day in the life of Jessica Banham from Aarsleff Ground Engineering

Jessica Banham is the Group Marketing and Brand Manager for Aarsleff's ground engineering segment, a leading specialist contractor and has been..
Culture,
Brand

A message about COVID-19

In light of the unprecedented and quickly moving recent events, we wanted to let you know about our commitment to keeping our employees safe as well as..
Design,
Brand,
Podcasts

The BIG Bright Rebrand! Notes from the podcast

As an agile software company specialising in Digital Asset Management within a crowded market, it’s crucial that we stand out from our competitors with a..
Employer Branding,
Brand

From Spain to Sri Lanka: Inclusive flexible working to retain your staff

Here at Bright we're lucky enough to work alongside a whole host of talented, intelligent people and we know it's vitally important that we don't take..
Marketing,
Influencer Marketing,
Brand

What do consumers really think about Influencer Marketing?

There’s no skirting around the fact that influencer marketing in on the up. 90% of marketers reported that the ROI from their influencer marketing..
Marketing,
Brand

How do you prove the value of Influencer Marketing?

Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. It’s a..
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