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How to Optimise Video Metadata Within a DAM Platform: 5 Best Practices

If you work with video on a regular basis, you already know the importance of metadata. Whether you handle digital archives or use video marketing to..

Breaking the fourth wall - when did marketing get so meta?

Great, another long-form article about marketing. 

The weigh-in - Digital Asset Management (DAM) vs. Media Asset Management (MAM)

Like two prizefighters, duking it out in their prime, DAMs and MAMs have a lot in common. 

Give me some space - the great digital desktop debate

Your iCloud storage is full, again. 

Mad World - tips from the ‘golden age’ as advertising goes AI

Can you automate a great idea? You know, a really creative one... Michelle Greenwald, CEO of Catalyzing Innovation, seems to think so. She believes that..

The sorcery of good storytelling - prose for novel newbies and content connoisseurs

A magician never reveals their secrets, right?  Well, nobody said anything about copywriters. So this National Writing Day (23rd June), we’re sharing our..

4 modern challenger brands (that thrived in challenging times)

“Opportunities to find deeper powers within ourselves come when life seems most challenging.” 

Being LGBTQ+ in the workplace

June is Pride month! The international celebration honours the Stonewall riots that shook America in 1969. These riots, led by gender non-conforming..

The Bright toolkit for building a better brand for your employees

You can’t take feeling good about work for granted, can you?  With a supportive culture and some amazing clients, we’re lucky at Bright. And as some of us..

The 30-year cycle - why we're obsessed with marketing nostalgia

  “Nostalgia – it’s delicate, but potent… It’s a twinge in your heart far more powerful than memory alone… It takes us to a place where we ache to go..
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