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Hopefully you might have noticed the new ITV logo by now? This was but one element of their recent major rebrand.

We know a little bit about this as we helped them create a new brand asset management system to ensure successful roll-out and usage of the brand.

We worked with ITV Creative, ITV's new in house creative and broadcasting agency, to deliver the new ITV brand bank.

This brand bank provided ITV with a main repository to manage and share the brand's new digital assets. It was very important the brand bank itself reflected ITV's identity so we worked closely with ITVCreative's graphic designers to ensure the bank had a consistent look and feel.

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