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Martin Wilson

Martin Wilson
Martin Wilson is co-founder of Bright, an agile software company behind Asset Bank and Dash, leading Digital Asset Management solutions. He is particularly interested in applying lean principles to software development, through use of agile and lean startup techniques. He refuses to say whether he likes strong coffee or can do the Rubik’s Cube in less than a minute.
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Recent Posts

Most recent posts

Digital Asset Management,

How we plan on using AI to find the perfect image for your campaign

We’ve set ourselves a challenge: can we use machine learning to reduce the time it takes to find the perfect image?
Digital Asset Management

Are microservices set to revolutionise DAM?

    Martin Wilson, Asset Bank co-founder It's clear that microservices are set to change the face of software development. That being the case, digital..
Digital Asset Management

Are you making this mistake with your DAM metrics?

  There's a major mistake that people make with metrics — they conflate them with their goals. In most cases, that's a bad idea.
Digital Asset Management

AI in DAM – is it ready yet?

Digital Asset Management (DAM) systems haven't changed fundamentally over the last 15 years - at their heart they are still databases of digital files and..