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Andy Baker

Andy Baker
Andy is a creative copywriter, content strategist and vegan pizza connoisseur. When he’s not helping brands channel their tone of voices, he’s probably sketching, listening to records or throwing pebbles on the beach for his dog, Eric. Good boy.
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Recent Posts

Most recent posts

Marketing,
Culture

Breaking the fourth wall - when did marketing get so meta?

Great, another long-form article about marketing. 
Technology,
DAM

The weigh-in - Digital Asset Management (DAM) vs. Media Asset Management (MAM)

Like two prizefighters, duking it out in their prime, DAMs and MAMs have a lot in common. 
Tech

Mad World - tips from the ‘golden age’ as advertising goes AI

Can you automate a great idea? You know, a really creative one... Michelle Greenwald, CEO of Catalyzing Innovation, seems to think so. She believes that..
Culture

The sorcery of good storytelling - prose for novel newbies and content connoisseurs

A magician never reveals their secrets, right?  Well, nobody said anything about copywriters. So this National Writing Day (23rd June), we’re sharing our..
Brand

4 modern challenger brands (that thrived in challenging times)

“Opportunities to find deeper powers within ourselves come when life seems most challenging.” 
Brand

The Bright toolkit for building a better brand for your employees

You can’t take feeling good about work for granted, can you?  With a supportive culture and some amazing clients, we’re lucky at Bright. And as some of us..
Marketing,
Culture

The 30-year cycle - why we're obsessed with marketing nostalgia

  “Nostalgia – it’s delicate, but potent… It’s a twinge in your heart far more powerful than memory alone… It takes us to a place where we ache to go..
Marketing,
Culture

How and where to share your marketing skills online - Volunteers Week 2021

This past year’s brought out the best in a lot of people - over ten million of them, in fact.  Last year’s study from Legal & General and the Centre for..
DAM,
Tech,
Culture

Getting your digital ducks in a row - The Great British Spring Clean 2021

Britain’s giving its outdoor spaces some TLC this week. Pretty important when the RSPCA received 8,092 calls over the last two years of animals being..
Tech,
Culture

Blockchain and marketing - natural bedfellows or another digital distraction?

Marketing’s become a bit of a minefield, hasn’t it? And not just for the casual browser, exposed to over 5,000 adverts a day, advertisers are struggling..
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