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Andy Baker

Andy Baker
Andy is a creative copywriter, content strategist and vegan pizza connoisseur. When he’s not helping brands channel their tone of voices, he’s probably sketching, listening to records or throwing pebbles on the beach for his dog, Eric. Good boy.
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Recent Posts

Most recent posts

Technology

Stanley, Spielberg and Skynet – when machine learning went to the movies

 
Marketing

5 personable brands that talk the language with their microcopy

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Marketing

Why the modern marketer is a designer in disguise

The modern marketer hasn’t got it easy. There’s the creative pressure of coming up with ideas that no consumer actually asked for, while staying ahead of..
Marketing,
Employer Branding,
Brand Management

Marketing with empathy - we deserve more than hard sells

Now more than ever, we need campaigns that empathise.
Insider,
Marketing,
Employer Branding,
Brand Management

5 small business branding tips we’ve learnt from killer SMEs

When it comes to brand buzz, you don't need the world's biggest budget to stand out.
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