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As a Digital Asset Management vendor we normally advise on the management and sharing of images.  In this blog we assume you've got that covered, and talk about how to use images successfully in your online content.


Images are the most popular assets in most of our clients' Asset Banks

We've said it before but images have always been the most common digital assets our clients want to manage with their Digital Asset Management (DAM) systems. They've long been the main weapon in most marketers' content arsenal and with the recent proliferation of image led social media networks that's not going to change in a while. Indeed it is estimated that a post is 40 times more likely to be shared when it has visual content.


Posts with images are 40 times more likely to shared, not to mention if they feature cute pets

So, what are the best ways to use images in online content? Here are our 5 top tips:

1. The image must add value

We have all experienced it, a webpage that promised the information we wanted, only to find it is virtually impossible to navigate around as it is cluttered with irrelevant images or moving slowly as the page tries to download an unnecessary video. Know your intended audience and only include images and videos that add to the story.

2. Describe the image

A quick read through any magazine or newspaper and you will see captions sitting beneath images; captions add detail to an image and as such should be included within your online content. Be sure also to add a detailed title to your image,  the title tag will appear when the image is hovered over, and this, along with an alt tag (the description that appears when the image cannot), can both help improve your SEO results.

3. Check the size

Did you know that if you upload a full size image, only to shrink it to size once in your document, it will still need to load in its original size? This can have a significant impact on load times, frustrating your audience. Scale your image to the size you want, before you upload it. When the content calls for a high quality and large image, tools such as ImageOptim and JPEGmini could be beneficial. They work to remove all the EXIF data (information about how the image was taken, including camera settings) and can reduce the file size while retaining the quality.

4. Decide on the best file format

There is a range of file formats to choose from, each with their own pros and cons. JPG is arguably the most well known and is often a good choice, it works well for high-colour images and offers a smaller file size. On the downside, image quality can be affected. Gif files offer the advantage of transparency, so great for logos. PNG files offer smaller file sizes but are not supported by all browsers. Read more about different image formats here.

5. Control how images are shared

By using Open Graph mark-up in the header of a page or article, you can specify which image will be displayed when the image is shared via social media, particularly within Facebook. Through Open Graph, marketers are able to retain an element of control of how their news is shared.

For more details on how to manage your images along with other digital assets, call the Asset Bank team on 01273 923150.


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