A successful move to digital image libraries means IFAD's work reaches a wider audience
IFAD has been with Asset Bank for over 10 years
Agriculture is a proven solution for poverty reduction and IFAD’s work is essential in maintaining and improving the communities in some of the world’s poorest countries. The use of images highlights their cause and provides content for partners who support their work.
When internal and external clients requested images by email, the IFAD image management team would literally have to take the CDs off the shelf and upload them to an FTP site. They also needed to give instant access to their internal and external graphic designers who were also using CDs. Lastly, IFAD needed a way to easily share images with colleagues and global development partners all over the world.
IFAD did in-depth research on the best way to develop an image bank. They reviewed what their partner UN organisations were using as well the top photo agencies in the industry.
After deciding that they needed to use a specialist Digital Asset Management (DAM) system, they searched the market and ultimately decided that Asset Bank was the vendor that came closest to their needs. We offered a reasonable price and were able to host on the cloud to keep costs down. After a few development requests, an Asset Bank was designed to suit their needs and was installed in late 2010.
IFAD has been live with their Asset Bank bank for over ten years. Since installation, they’ve added photo essay functionality, customised the ecard feature and incorporated the Facebook-like feature. They added some enhanced reporting functions and created a FAQ section for user support. Most importantly, they were able to kiss goodbye to using CDs!
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